AI Content Audit Checklist

Wikipedia presenceDoes your brand/company have a Wikipedia page, or are you cited in relevant Wikipedia articles?

Knowledge Graph inclusionDoes your brand appear in Google's Knowledge Graph with accurate information?

Consistent brand informationIs your brand name, description, and key information consistent across all platforms?

Organization schemaDo you have Organization schema markup with complete information on your website?

Clear headingsDoes your content use descriptive H1, H2, H3 headings that match user questions?

Direct answersDo you answer questions directly at the start of sections rather than burying answers?

FAQ contentDo you have FAQ sections with real customer questions and comprehensive answers?

Structured dataHave you implemented relevant schema markup (FAQ, Product, LocalBusiness, etc.)?

Author credentialsAre content authors identified with credentials and expertise displayed?

Citations from authoritative sourcesIs your brand mentioned by industry publications, news outlets, or academic sources?

Review presenceDo you have reviews on relevant platforms (Google, G2, Yelp, industry-specific sites)?

Third-party validationAre certifications, awards, and accreditations documented online?

AI crawler accessDoes your robots.txt allow GPTBot, PerplexityBot, and other AI crawlers?

Content accessibilityIs your important content accessible without JavaScript rendering issues?

Sitemap accuracyDoes your sitemap include all important pages and stay updated?

Canonical tagsAre canonical URLs correctly implemented to avoid duplicate content issues?

Comprehensive coverageDoes your content thoroughly cover topics rather than providing surface-level information?

Accuracy and currencyIs your content factually accurate and regularly updated?

Unique valueDoes your content provide unique insights, data, or perspectives not found elsewhere?

Conversational alignmentDoes your content match how people ask questions to AI assistants?