How B2B Buyers Discover Software in 2026

The SaaS discovery journey has fundamentally changed.

"What's the best CRM for small businesses?"

Based on features, pricing, and user reviews, here are the top CRM solutions for small businesses:

1. HubSpot CRM - Best free option with robust marketing integration
2. [Your SaaS Could Be Here] - Specialized features, competitive pricing
3. Pipedrive - Best for sales-focused teams

AI recommendations drive software discovery. Is your product in the conversation?

67%
of B2B buyers use AI for research
3-5
tools recommended per AI query
2.3x
higher trial conversion from AI

SaaS Categories We Optimize

Specialized GEO strategies for every software vertical.

📊 CRM & Sales

Customer relationship management, sales automation, pipeline tools.

📈 Marketing Tech

Email marketing, automation, analytics, social media management.

💼 HR & Recruiting

HRIS, applicant tracking, payroll, employee engagement.

📁 Project Management

Task management, collaboration, workflow automation.

💰 Finance & Accounting

Accounting software, invoicing, expense management, fintech.

🔒 Security & Compliance

Cybersecurity, identity management, compliance tools.

🛠️ Developer Tools

APIs, DevOps, testing, monitoring, infrastructure.

🎓 EdTech & Learning

LMS, training platforms, course creation, e-learning.

Why SaaS Companies Need GEO

AI is becoming the primary discovery channel for software buyers.

Category Ownership

When buyers ask "best [category] software," AI recommends 3-5 options. GEO ensures you're in that conversation, not your competitors.

High-Intent Discovery

Users asking AI for software recommendations are actively evaluating solutions. These are qualified leads ready to trial or demo.

Competitive Positioning

AI responses often include direct comparisons. GEO optimizes how your product is described relative to competitors.

Third-Party Validation

Being recommended by ChatGPT provides implicit credibility. It's perceived as objective advice, not self-promotion.

Is Your SaaS Being Recommended by AI?

Get a free SaaS GEO Audit to see where your product stands when buyers ask AI for software recommendations in your category.

Get Your Free SaaS GEO Audit →