LocalBusiness schema helps AI systems understand your business location, services, and operating details. When someone asks AI "What's a good plumber near me?" or "What Italian restaurants are open late downtown?"—proper schema helps AI include you in recommendations.
Why LocalBusiness Schema Matters
Local queries are among the highest-intent searches. AI systems need accurate business data to make location-appropriate recommendations. LocalBusiness schema provides that data in a structured format AI can reliably parse.
Basic LocalBusiness Schema Structure
Key Properties for AI Recommendations
Business Type
Use specific business types rather than generic LocalBusiness. Restaurant, Dentist, LegalService, PlumbingService—specific types help AI categorize correctly.
Location Data
Include both address and geo coordinates. AI uses this for proximity matching when users ask for nearby options.
Operating Hours
Accurate hours help AI answer "What's open now?" and "What's open late?" queries. Include special hours for holidays.
Services and Specialties
Document specific services offered. "Emergency plumbing," "cosmetic dentistry," "vegan options"—these details help AI match specific needs.
Reviews and Ratings
Include aggregate rating data. AI factors ratings into recommendations, especially for "best" queries.
Consistency requirement: LocalBusiness schema must match your Google Business Profile and other listings. Inconsistencies confuse AI and harm trust.
Industry-Specific Schema Types
Professional Services
Use LegalService, MedicalBusiness, FinancialService, or more specific subtypes. Include credentials and specializations.
Food and Dining
Use Restaurant, CafeOrCoffeeShop, Bakery as appropriate. Include servesCuisine, priceRange, and menu information.
Home Services
Use specific types like Plumber, Electrician, HVACBusiness. Document service areas and specialties.
Retail
Use Store or specific subtypes. Include product categories and brand information.
Multiple Location Implementation
For businesses with multiple locations, each location needs its own LocalBusiness schema. Connect locations through Organization schema with the parent company. Ensure each location has unique, accurate data.
Testing and Validation
Validate your LocalBusiness schema with Google's Rich Results Test. Check that addresses are properly formatted, hours are accurate and complete, phone numbers use proper format, and coordinates match actual location.
Audit Your Local Schema
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